The Programme EVE by Danone was created in 2010 as an intrapreneurship initiative. It is meant to facilitate women empowerment.
It is now an inter corporation’s leadership seminar for women and men which aims at working both on the individuals and on the organization, as it offers to work on one’s evolution in order to bring change in the organization.
Brief outline of the initiative
Franck Riboud, then CEO of Danone, requested that an event was created that would encourage women to rise through the company’s ranks, and one that would work in partnership with other companies.
All companies involved work together to share their best practices and build an innovative and inspiring work environment.
To fight against the glass ceiling by taking more self-confidence is the objective of the EVE programme. The rationale of the programme is that women are co-responsible for the glass ceiling: the objective is to help them gain self-confidence and to help organisations, mostly men, to become aware of the women’s difficulties and differences in their functioning.
It consists in a one-week seminar on soft skills whose motto is “Be yourself and unleash your potential”. And builds around 3 key point, starting from oneself and going out into the world:
- DARE TO BE SELF: refocus, trust yourself and let your talents emerge.
- OPTIMIZE one’s relationship with others in one’s professional and personal life.
- BE STIMULATED by original leadership experiences
The balance between women and men and the balance within each individual is a source of sustainable economic and social performance. The program is driven by the ambition to change people’s ways of seeing and acting in order to bring about change within our companies.
As of 2019, the EVE community is amde of 3500 members from KPMG, Danone, Crédit Agricole SA, SNCF, L’Oréal, Orange, Caisse des dépôts. Each company sends 10/20/30 people per year, that will bring back change in their company.
Once a year
Paid by each company / participant
3000€ Tax excluded/person
Women and men
Country of origin
Country/Region of implementation
France, Asia, Africa and the Americas
Number of participants
Core objective of the Programme
☒ Women empowerment (identifying barriers and working on strengths, creating a community)
☒ Supporting organizational change (strategy for developing diversity, implementation of specific policies, support to change makers)
☒ Allies buy-in and support (mentors, men championing)
☐ External Scrutiny (Pledge board, Indicators, celebration of success…)
☐ Other => Please specify:
☐ Internal Diversity & Inclusion Strategy for a safe workplace with equal rights
☒ Commitment of men - please specify: 20% men included in the program
☒ Personal development training
☒ Role model highlighted
☒ Networking (women network, men network or mixed)
☐ Mentoring (unique or mixed gender, please specify)
☐ Coaching (ability to inspire and grow people/Foster emulation/ Being influential)
☒ Events (sharing with other companies) - please specify:
☐ Other - please specify:
☐ Online e-learning Module
☐ Online seminar
☐ Self-Assessment tool
☐ Consolidated educational/training programme
☒ Other, please specify: A Yearly event in 3 areas of the world; it is also a social network all year long, with its webmagazine, www.eveprogramme.com
Identified Key Success Factors
- 2 levels of action: people & organization
- Powerful moto : "Dare being yourself to act"
- A strong & growing community of committed participants
- The wise advisory board
- International Programme (FR/Asia/Africa)
- Create an ambassador programme in each of the involved company to explain the objectives for women & men
“The persons that have experienced EVE are delighted and transformed. They have a better knowledge of themselves and they dare being themselves to act and suggest changes in their companies.”By organisers
“I feel extremely lucky and thrilled that I was part of this seminar. I am deeply moved but I know it is not enough to just stay in moved. It is up to me to make a change.”By participants
“Each speaker encourages us to be ourselves and to free ourselves from stereotypes in order to progress and become more impactful. ”By participant
“For constructive exchanges and build relevant negotiation power”By participants
“Efficiency of sharing across companies and cultures”By participants
“Danone has chosen to work on two complementary levers: career management and organisation - the external glass ceiling - and mental representations of women and men.Bertrand AustruyDanone's Secretary General and HR Director
interior glass ceiling.”
Any additional information you deem relevant regarding this Leadership Programme
The main areas of content are of the training provided though the Programme EVE by Danone are:
- How negotiate obstacles to cooperation
- Live in peace with stereotypes
- Inspiring women/ Women who dare
- Positive leadership
- Centred leadership
- Non-violent communication
- Giving purpose
- Dare to live our values
- Happiness mindset
- Mindfulness experience
Organisation’s strategy to adress Women Empowerment
- Another Program to empower people and initiated by Danone: Octave program (focusing on generations, new organizational modes required with digital expansion).
The Motto of Octave is: “Dare being yourself and being an actor in a changing world” (50% women/ 50% men in the program)
- Initiatives around Diversity & Inclusion at Danone (women & men equal rights access)
- Trainings (various internal in the company, depending women’s needs)
- Mentoring sessions
- Intrapreneurship. Danone corporate culture promotes initiatives. Taking the lead of such projects empower women through these actions.