“Sing your way” programme by Accor

The “Sing your way” programme by Accor is a tailor-made Talent development programme for female service managers with potential to become Hotel Managers.

Designed to adress the glass ceiling in the hotel industry, it builds on the implementation of a personalized development plan wich includes training, experimential missions, interactions and inspiring encouters.

The programme has been created in 2016 with the aim to change themindsets in teh hospitality indusyry and support the female leaders to become General Managers.
The main objective is therefore to identify talented women in Accor’s hotel and give them all the tools to apply for the GM position.

In France, the “Sing your way” programme by Accor lasts over 1 year (pilot in 2017, then renewed in 2018).

32 women are selected each year.

Key elements of the programme are as follow:

• Common denominator for all women: coaching by a mentor (with prior training of the mentor in this role)
• Training (technical and behavioural – self-marketing type)
• Experiential missions in your hotel or in another hotel (with simulation over a few days or weeks)
• 3 Collective and inspiring sessions throughout the year, exchanges with “inspiring” role models, networking, meetings with start-ups to “get out of the box” (e.g. visit Paris Pionnières). There is a tripartite follow-up: HR, Manager & Mentor

Several training courses offered including:

• Developing managerial leadership
• Becoming a team leader coach
• Gaining self-knowledge
• Promoting collaborative work
• Animating your team with emotional intelligence
• Being knwoledgabel on the operating account
• Accompanying transformations successfully

There are similar programmes and initiatives in the UK, Asia, Europe, and United Arab Emirates.